Branding for a Travel Agency in Italy
The project included designing the logo and brand identity for “Galileo,” a travel agency specializing in tours in Italy. The goal was to create a visual identity that conveys “movement” and “travel experiences” in a modern and innovative way.
01. Challenge
“Galileo” needed a distinctive and modern brand identity that would stand out in the competitive travel industry. The challenge was to create a cohesive visual identity that communicates the essence of travel and adventure while being functional and appealing to a wide range of customers.
02. Solution
Logo and Brand Identity Design
- The logo design involved creating unique typography that combines uniform and clean lines, with a symbol of footprints hinting at the nature of the tours.
- The use of modern and innovative typography resulted in an eye-catching outcome that represents the brand in the best way possible.
Office Stationery and Forms Design
- As part of the project, office stationery, envelopes, and unique forms required for trip planning were designed.
- The office stationery was designed to be functional while maintaining the brand’s design language.
Marketing Design
- After the logo was approved, I designed marketing materials such as flyers, roll-ups, business cards, notebooks, and stickers.
- Each marketing material was carefully planned to convey the brand’s messages and attract the target audience.
03. Result
The rebranding project successfully created a cohesive and modern visual identity for “Galileo,” making it stand out in the competitive travel industry. The new logo and brand identity not only attracted new customers but also strengthened the agency’s position in the market. The designed marketing materials and professional stationery provided a unified and attractive presentation, leading to increased brand recognition and customer engagement.
