“Galileo” App UI / UX Design

July 1, 2024

Project Overview

Galileo is a travel planning app designed to help users explore the wonders of Italy with ease. From personalized recommendations to seamless itinerary creation, the app ensures an intuitive, engaging, and culturally immersive experience for modern travelers.

The Challenge

Italy is rich with culture, history, and hidden gems—but planning a trip can be overwhelming. The main challenge was to create a user-friendly and visually captivating app that makes travel planning simple, fun, and deeply personalized, all while showcasing the beauty of Italy.

Key design challenges included:

Ensuring ease of navigation while maintaining a rich visual identity.

Designing a smooth onboarding experience to quickly build user trust.

Providing dynamic trip-planning tools for flights, cities, and transportation.

The Solution

User-Centered Research:

  • Conducted informal user interviews with travelers and Italy enthusiasts.
  • Created personas and user journey maps to inform features and user flows.

Wireframes & Prototypes

  • Sketched low-fidelity wireframes to map the app structure.
  • Designed interactive high-fidelity prototypes using Figma, showcasing:
  • Splash screen → Onboarding flow
  • Home dashboard → Trip planning (Flights, Cities, Transportation)
  • Personalized elements and progress-driven user flow

UI Design Approach:

  • Color Palette: Inspired by Italy’s vibrancy – lemon green & deep navy.
  • Typography: Modern, clear, and mobile-optimized for legibility.
  • Icons & Visuals: Friendly, rounded icons that support quick recognition.

Key Features:

  • Personalized Recommendations: Tailored suggestions based on user preferences and travel history.
  • Itinerary Planning: Easy-to-use tools for creating and managing travel itineraries.
  • Real-Time Updates: Notifications about weather, local events, and travel advisories to keep users informed.

The Result

The final design delivers a seamless travel planning experience that balances function and flair. With engaging visuals and thoughtful interactions, users can plan their perfect Italian getaway efficiently and joyfully.

Strong candidate for development and investor presentation

Positive feedback from user testing (via Figma prototype shares)

Successfully communicated core brand values: ease, discovery, and personalization